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How to Exhibit Christian Values in Your Coaching Business

You spend time preparing valuable content for your clients. You give them numerous materials consisting of audio, video, and the written word. You share your experience, wisdom, and knowledge with them. More than your webinars, calls, and other material, however, your greatest influence is your example.

First Impressions – Marketing

When you study copywriting, you’re taught to manipulate others by emphasizing their fears. The psychology of this does work, but do you want people to come to you because they’re afraid?

When you attract others by what you can provide them, they’re excited about what they’ll learn. You’ll have prepared them to expect information which can strengthen their lives and businesses.

Be Honest in What You Say and Do

This seems self-evident and something you do naturally. What you may not do naturally, however, is be transparent about your own journey. Sharing your ups and downs is not only more honest, but can also bring you greater trust, authority, and success.

Consider these ideas:

  • You have wisdom to share. You didn’t gain it by doing everything right. Most wisdom is gained through embarrassing moments. Share your mistakes.

  • Be transparent. Make your bad day a teaching moment by sharing what you do to overcome the difficulties everyone faces.

  • If you find yourself blurring the lines of integrity, it’s time to consult with someone who can get you back on track.

Keeping Your Commitments

Of course, you plan on giving your coaching clients all you’ve promised. You’ll deliver the phone calls, workshops, and materials. Keeping your commitments, however, involves more than just providing the meetings and materials you promised.

It’s also about the intangibles your client may never see, but they’ll notice:

  • Are you rested?

  • Is your mind clear?

  • Have you covered your sessions in prayer?

There are times that life gets in the way. You come into your meetings stressed or tired. Be honest with your clients about why you’re not at your best. Offer something in return for not being at your best.

Handling Difficult Clients

The easiest way to avoid having difficult clients is to apply strict standards in selecting those you work with.

You want people who:

  • Have similar values as you

  • Know what is expected of them

  • Are able to work within your structure

  • Treat you, your team, and their peers with respect

When you choose your clients well, you lessen your chances of having to deal with difficult members. One troubled person can cause chaos, dissention, and devastation in your program.

When someone slips in who causes challenges within the group, or doesn’t follow your rules or guidelines, it’s important to take swift action:

  • Be aware that your actions tell your group how important they are to you. If someone causing dissention isn’t confronted swiftly, you are telling the other members they are not as valuable as the one causing issues.

  • Handle the situation privately and with discretion.

  • If there is overt disrespect of other members, step in immediately. Do so firmly and respectfully.

When difficult clients make their way into your program, your job is to protect the other members of your coaching program as well as the program itself.

Live Your Values

Ensure your actions match what you’re teaching. This is true not only in your business, but also in your life. If you aren’t living a life of integrity, this will affect your program even if others aren’t aware of it.

Showing your Christian values in your life and your business attracts the types of customers you want. You’ll enjoy greater trust, increase your authority in your niche, and reap more rewards from your business.


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